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A Washington, D.C., Dyke March event banned some lesbians from marching with a Jewish-themed pride flag because organizers said they thought it represented violence against. Take, for example, Adidas, which has a special section of its site called the “pride pack” selling rainbow merchandise to honor Pride Month. In Charlotte, North Carolina, a pro-Trump gay group was banned from pride events because members were deemed by organizers to have the wrong values. That contradiction throws into sharp relief the emptiness that can lie at the center of corporate gestures of “support” for the LGBTQ community.īut it’s also one of the major sponsors for this year’s World Cup, which takes place in Russia, a country with anti-LGBTQ laws that make it unsafe for fans and athletes. Boys kicking Adidas Telstar 18, the official match ball of the 2018 FIFA World Cup, during the opening of the 2018 FIFA World Cup Park in Moscow’s Red Square. Alexander Ryumin/TASS via Getty ImagesĪs the general support for LGBTQ rights grows, so does the corporate incentive for brands and companies to position themselves in sync with that growing sentiment. But in that commercialization lies the disconnect: Brands promoting gay pride and the LGBTQ community may not always be consistent in actually supporting the LGBTQ community, but they still capitalize on the help that people want to give that community. It brings into question what Pride Month means, where it came from, and what we really commemorate when we celebrate it.
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Pride Month, pride celebrations, and pride marches are how LGBTQ people and allies address the ongoing work for acceptance and equality, which ultimately brings us to the Stonewall Riots of 1969 in New York City.